The Re:act Story


Re:act gives communication design students the opportunity to engage with industry to develop a behavioural change campaign that positively influences the communities they live in. 


In 2016 Hard Edge launched the Re:act behavioural change initiative in collaboration with Swinburne University of Technology School of Design. Re:act was created to provide design students with the experience of responding to a real world brief and pitching to real clients, and to raise awareness of road safety issues among 18-25 year olds and change their behaviour, making our roads safer for all. 

Re:act was launched with the support of our foundation partners - TAC, RACV, Transurban, ARRB Group and the National Road Safety Partnership Program - who provided invaluable expertise in road safety and transport.

Since launching, Re:act has become a mandatory part of the course curriculum for Swinburne communication design students and in 2019 two new partners have come on board in Victoria - Australia Post and Telstra.

2019 also sees the launch of Re:act in NSW through University of Technology Sydney with a new set of partners which includes IAG, Transport for NSW and 3M.

Re:act will continue to grow in the future, helping more students raise awareness of road safety issues and change behaviour of their peer group.



Want to Be Involved? 


If your organisation is interested in being part of Re:act, or you'd just like to learn more, we'd love to hear from you.  





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