The Re:act Story


Re:act gives communication design students the opportunity to engage with industry to develop a behavioural change campaign that positively influences the communities they live in. 


In 2016 Hard Edge launched the Re:act behavioural change initiative in collaboration with Swinburne University of Technology School of Design. Re:act was created to provide design students with the experience of responding to a real world brief and pitching to real clients, and to raise awareness of road safety issues among 18-25 year olds and change their behaviour, making our roads safer for all. 

Re:act was launched with the support of our foundation partners - TAC, RACV, Transurban, ARRB Group and the National Road Safety Partnership Program - who provided invaluable expertise in road safety and transport. In 2018, we welcomed two new partners - the Australian Trucking Association and Melbourne Metro Rail Authority.

Since launching, Re:act has become a mandatory part of the course curriculum for Swinburne communication design students and 2019 will see the launch of Re:act in NSW.



Want to Be Involved? 


If your organisation is interested in being part of Re:act, or you'd just like to learn more, we'd love to hear from you.