2019 Brief —
Vulnerable road users and drivers: shared responsibility
The term vulnerable road user (VRU) refers to any pedestrian, cyclist or motorcyclist that uses or interacts with the road system. With less protection than motor vehicle occupants, they are more vulnerable to the risk of being seriously injured or killed in a crash.
With an increase in the number of VRUs on our roads and streets, and an increase in traffic density in urban areas, there’s a growing number of interactions between VRUs and other vehicles on Australian roads and streets, particularly in our cities.
Re:act 2019 is all about reducing the number of crashes involving VRUs by increasing the sense of shared responsibility between different road users and changing behaviour accordingly.
These resources, shared by Re:act 2019 partners, helped shape the creative brief. They provide valuable insights into the issue of vulnerable road users and shared responsibility.