2019 Brief —
Vulnerable road users and drivers: shared responsibility 

The term vulnerable road user (VRU) refers to any pedestrian, cyclist or motorcyclist that uses or interacts with the road system. With less protection than motor vehicle occupants, they are more vulnerable to the risk of being seriously injured or killed in a crash. 

With an increase in the number of VRUs on our roads and streets, and an increase in traffic density in urban areas, there’s a growing number of interactions between VRUs and other vehicles on Australian roads and streets, particularly in our cities.

Re:act 2019 is all about reducing the number of crashes involving VRUs by increasing the sense of shared responsibility between different road users and changing behaviour accordingly. 

2019_Stat3.png
 
 
React-Vulnerable-LR.gif
 
 
 

The pitch – Swinburne

 

The pitch – UTS

 

Changing their behaviours


Selected Campaign – swinburne

 

Selected Campaign – UTS


Resources

These resources, shared by Re:act 2019 partners, helped shape the creative brief. They provide valuable insights into the issue of vulnerable road users and shared responsibility.

 
 
 
 

Digital Assets download

 
 
 
 

Q&A sessions with The
Communication Design
Students


Check-in Session with the
Communication design students


Re:act 2019 Media Releases

 
 

Re:act 2019 Media Coverage

SWINBURNE NEWS

Sep, 2019
Swinburne Communication Design students take road safety campaign to Transurban

NRSPP NEWSLETTER

May, 2019
A message from Jerome Carslake, Manager of the NRSPP

MUMBRELLA

April, 2019
Hard Edge launches 2019 Re:act challenge for university students

CAMPAIGN BRIEF

April, 2019
Re:act calls on Swinburne university students to create a road safety campaign for Re:act 2019 challenge