2018 Brief —
Safe Interaction of
18-25 Year Old Road Users With Trucks
Representing just 4 per cent of vehicles on Australia’s roads, heavy vehicles are involved in more than 15 per cent of the nation’s road fatalities. Approximately 60 per cent of people killed in heavy truck crashes are light vehicle occupants, and research shows that most of the time these accidents are not the fault of the truck driver.
The 2018 brief focuses on educating 18-25 year old road users on safe interaction with trucks. With the number of trucks on our roads expected to double in the next twenty years, we must ensure young road users are aware of the risks of sharing the road with trucks and change their behaviour to reduce crashes and 'near misses'.
“We believe this is the first time an education campaign about vulnerable road users around trucks has been specifically targeted at the 18-25 year old segment.”
— Andrew Hardwick, Hard Edge
The following resources from our partners provide valuable insight to the issue of Safe Interaction of 18-25 Year Old Road Users With Trucks and formed an important part of the creative brief.
Re:act 2018 press Releases
Re:act 2018 Media Coverage
Interview with Nicole Wragg, Swinburne’s Design Communications Course Director about Re:act 2018
Young drivers don’t know how to be safe around trucks - here’s how we can teach them
Hard Edge and Swinburne educate young drivers with Don’t Truck Around campaign
Road freight transport: small-vehicle drivers urged to heed difference
Re:act 2018 names campaign winner
Young drivers told ‘Don’t Truck Around’ in ATA-supported safety campaign
Charlotte Hicks, Grace Kirby and Caitlyn Preyser were the winners of Re:act 2018 with their hard hitting "Don't Truck Around" campaign.