2016 Brief —
Safer Use Of Mobiles In Vehicles
The 2016 brief was to create a safe driving campaign that generated awareness among 18-25 year olds of the dangers of mobile phone use while driving and influence behavioural change. The campaign needed to have strong cut-through and make mobile phone use at the wheel socially unacceptable.
As safe driving campaigns are often depicted using harsh and negative imagery, this campaign focused on including the audience rather than isolating them.
The following resources from our partners provide valuable insight to the issue of the Safer Use of Mobile Phones in Vehicles and formed an important part of the creative brief.
The inaugural Re:act pitch day saw an impressive bunch of tomorrow's design leaders descend on Hard Edge to present some great thinking and creative concepts to our panel.