Re:act is a program that challenges university communication design students to raise awareness of road safety issues and change behaviour among 18-25 year olds.
Vulnerable road users and drivers –
By building greater empathy and understanding between different road user groups, we have the ability to change attitudes and behaviour on our roads and reduce the number of crashes involving vulnerable road users. This is Re:act 2019.
Each year the Re:act program challenges design students to develop creative solutions to serious road safety issues. In 2018 the focus was on sharing the road safely with trucks. We spoke to some of the participants about the journey they’ve been on with Re:act, and how it’s shifted their attitudes and behaviour towards trucks and truck drivers.
"The Re:act program is a wonderful connector of generations, skill sets and ideas that inspires real answers to serious challenges."
– Ben Maguire, CEO, Australian Trucking Association