Re:act is an initiative of Hard Edge in collaboration with Swinburne University. Each year we give a creative brief to design students that challenges them to raise awareness of a road safety issue and change behaviour among 18-25 year olds.
Each year the Re:act program challenges design students to develop creative solutions to serious road safety issues. In 2018 the focus was on sharing the road safely with trucks. We spoke to some of this year’s participants about the journey they’ve been on with Re:act 2018, and how it’s shifted their attitudes and behaviour towards trucks and truck drivers.
"The Re:act program is a wonderful connector of generations, skill sets and ideas that inspires real answers to serious challenges."
– Ben Maguire, CEO, Australian Trucking Association